31 TikTok Beauty Must

May 06, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

You know it's the real deal when both TikTokers and reviewers are singing their praises.

BuzzFeed Staff

BuzzFeed Staff

It's recommended for use on damaged, over-processed hair of all textures.

Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair and you know it's a GOOD product when the boyfriend notices :D I’ve been really frustrated about my hair for years now because of all the damage; now I can finally relax and enjoy my new hair. <3" —Eline

"I was skeptical. I’ll admit it. I wasn't sure this would work on my 4c hair but it made my hair so soft! And I didn't need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can't beat it for the price." —Niki D.

Check out BuzzFeed's Elizavecca Cer-100 Protein Treatment review for more deets!

Get it from Amazon for $7.29.

Promising review: "I got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It's been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

Get it from Amazon for $14.57+ (available in two sizes).

Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $9.98 (available in three color sets).

Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after awhile. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie

Get it from Amazon for $29.99.

Check it out on TikTok!

Promising review: "I fell face first into ocean water, and my makeup still looked amazing. Literally expected my makeup to be completely gone by the time I got to my car because of how completely soaked I was. NOPE! And I still got my makeup complimented after! Lives up to the hype! Ocean: 0, Urban Decay Finishing Spray: 1." —Darlyn

Get it from Amazon for $16.

Promising reviews: "I saw this on TikTok, it works great so far." —MarMar Manuel

"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

Get it from Amazon for $12.50.

Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the "wavy hair hacks." So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09

Get it from Amazon for $71.62+ (available in six colors).

It can also spray 360-degrees with 98% water evacuation, so it's designed not to waste a single drop of liquid!

Promising reviews: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don't want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga

"I’m not one to write reviews, but trust me this bottle is a must-have. It sprays easily without needing to apply much pressure. I’m a makeup artist and I’m in love with this product. Will buy again. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️" —Andrea

Get it from Amazon for $6.59+ (available in four sizes).

It's activated by water, so you can apply it after shampoo but before conditioner to let it work its magic! Recommended usage is 2–3 times a week. Reviewers say it works on all hair types, including straight hair and curl types 3a–4c.

Promising reviews: "I saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

"I don't usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn't take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair...I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Get it from Amazon for $9.83.

Check it out on TikTok!

One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.

Promising review: "I can't even with the 🎉awesomeness🎊 of this product! I live in Florida with the humidity and this DOES NOT BUDGE!!! Easiest eye EVER and perfect for those who have a hard time with this look! Even we makeup artists (I personally have over 20 years experience) will take an easy way out!! Why make it hard when it doesn't have to be?! That is what I teach in my makeup classes and this will be a STAPLE in my classes!!! Love this so much!!!" —Natalee Goehrig

The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.

Get it from Amazon for $14.97 (available in three sizes and a combo pack).

Promising reviews: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko

"I'm a makeup artist and kept hearing from others about how face shaving (derma-planing) makes makeup look better and makes skin glowy, and decided why not, let's try it! And I'm so impressed! I wish I had a picture of how much white peach fuzz came off in small strokes as I was using this! I loved it as an eyebrow tool, too. It's important to properly cleanse before using as you will be opening up your pores in the process for exfoliating, some of the reviews said they broke out and I imagine it's because they didn't properly cleanse. From research, they recommend not wearing makeup the day you use this and applying moisturizer after. I dipped the blade in rubbing alcohol to sanitize after using, too. I don't know how some reviews said they cut theirselves with this tool, I was nervous to try this because of those reviews but honestly no. Hold the tool at a 45-degree angle, make small strokes downward and hold the skin taut on the area you are shaving, and you'll be fine. Give it a try!" —dl

Get a three-count from Amazon for $5.94 (also available as a pack of nine).

Pro tip: try using them while wet for extra smooth coverage.

Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris

Get a set of five from Amazon for $5.94+ (available in eight color combinations).

I finally treated myself to a Denman brush over the holidays, mainly because I'd finally had enough of trying different "Curly Girl Method" styling strategies that my low-porosity, dense 2c–3a hair would simply laugh at and instead dry into a ball of frizz. The first time I used the Denman, I remember distinctly thinking, "Oh, this is what all the hype's about." It easily defined my curls with its spaced-out bristles, accentuating the spirals and making them pop. It's not a detangler, so you'll still want a regular comb or brush to detangle post-shower, but it's the best low-key styling step possible, IMO.

Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It's just an amazing brush!" —mariela

Get it from Amazon for $19.50+ (available in four styles and seven color sets).

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.

"I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat

Get it from Amazon for $6.99 (also available in a set of two).

Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

Get it from Amazon for $12+ (available in three sizes and packs of two).

BuzzFeed Shopping writer Emma Lord says, "It spreads on super easily and can either go on sheer or build for a bolder effect. I enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!"

Promising review: "Such a pretty color. Heard about this from TikTok. And the price can't be beat. Thank you, Maybelline!" —Kaye Ralene White-Hancock

Get it from Amazon for $5.98+ (available in five shades).

Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra

Get it from Amazon for $9.90+ (available in three sizes).

Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee

Get it from Amazon for $5.99+ (available in 15 shades).

Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don't need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

Get it from Amazon for $7.70+ (available in 20 shades).

Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizzelle Cade

Get it from Amazon for $8.98+ (available in six formulas and two bundles).

Promising reviews: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it's hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

"Bio-Oil is the BEST skin product on the market. I use it twice a day, morning and before i go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes." –Amazon Customer

Get it from Amazon for $10.14.

I have 2c/3a hair that is prone to frizz, especially if I wear it in a ponytail or buns. I'm very low-effort when it comes to haircare, and this was such an unexpectedly great find for me. It smooths my hair immediately and holds for hours with natural, minimal ingredients, which has given back my confidence in my sometimes unruly mane. It's easy to wash out too without buildup. A must-try!

Promising reviews: "I saw this on TikTok and didn't believe it was as good as they said, but it is! Looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, but nope! Just makes the flyaways stay down. Now if I can just remember to use it more often. 😂" —Sam Ingle

"We’ve tried so many different products to try and smooth my daughter's flyaways. This product smooths her hair without being greasy or crunchy, and it lasts all day! The wand makes it very easy to apply, mess-free, and perfect for travel." —Allison H

Get it from Amazon for $6.99 (also available in a pack of two).

BUT we want to add that no one should feel pressure to lay their edges, unless they want to!

Check it out on TikTok.

Promising review: "Hands-down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and non-greasy! And this one is not even the strongest in the line. Love this product!" —Mrs.Washington

Get it from Amazon for $4.97+ (available in six sizes and a pack of three).

Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —caterina

Get a two-pack from Amazon for $5.50.

All I can say is that when I used this for the first time, I couldn't believe my eyes. You literally watch your redness neutralize in front of your eyes. Plus it protects skin from environmental stressors and UV damage. I don't think there's a better color-correcting treatment out there.

Promising review: "The hype is to be believed. I discovered this product from TikTok to reduce redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJ

Get it from Sephora for $21.

BuzzFeed Shopping writer Emma Lord has one of these and loves it! She writes: "I started using one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It's perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don't hesitate." —Z

Get it from Amazon for $6.98+ (available in three colors).

Check it out in a quick makeup look from TikTok beauty influencer Mikayla Nogueira, who succinctly describes Wow Brow as "the tinted brow gel that does the job."

Promising review: "This product has replaced ALL of my high-end brow products. This is the most amazing brow stuff I’ve ever used. I don't even have to fill in my brows because this has such great coverage. It's a game changer!!" —Isabella

Get it from Amazon or Ulta for $5 or from Target for $6 (available in four shades).

Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

Get it from Amazon for $14.99.

The wands vary in size so you can pick the size you prefer. Reviewers recommend putting a leave-in conditioner in your damp hair when you use these for optimum curling.

Promising reviews: "I purchased these for a trip, and I love the convenience! These were really good quality and helped my 4b hair hold a beautiful curl. I totally recommend. I have mid-length, shoulder-length hair, and these did wonderfully with that length." —Summer

"I haven't put curlers in my hair in YEARS. Saw this on TikTok. Thought it would be great, especially because I’m so lazy when it comes to styling my hair. Dried my hair about 60%–70%, put curlers in, slept in them (not uncomfortable to sleep in), and voila — hair is curled and ready to go in the am." —lapiper21

Get a pack of 42 from Amazon for $11.99.

I finally bought a bottle of this, and I'm so glad I did. It soothes my parched skin, and I can tell it's calming irritation, too — I recently noticed an incoming perioral dermatitis breakout (an acne-rosacea hybrid that's notoriously difficult to treat), and after a few days of using this, the bumps and redness on my face were completely gone. It saved me from needing to scramble for an expensive treatment, which is kind of unbelievable. It also makes my skin feel more hydrated and more balanced. This thing is understated but mighty, and has a permanent place in my skincare collection.

Promising reviews: "An HG product for a reason! I was unsure if Tower 28 was worth the hype (it is alllll over TikTok and Insta), so I bought the mini size of this first to test it out. I went back immediately to grab the full size! This will be a staple in my routine for sure. I have dry, breakout-prone skin and this spray didn't irritate my skin at all." —harleyclancy

"This product is such a game-changer for maskne! I was a bit hesitant after I saw a TikTok video with it but after trying it, I added it to my everyday skin care routine!" —Lisa0214

Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.

Get it from Tower 28 or from Sephora for $12+ (available in up to three sizes).

To use, put a coin-sized drop of your cleanser at the bottom of the cup, fill the cup with water to the dotted line, and pump the whip maker until it creates foam.

Promising review: "The product you didn't think you needed. I bought this product after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water then pump it a few times. Instantly it's foam. You will be using less product which means you will save money. Foam cleansers are preferred when cleansing because it's more thorough when washing. It gets the whole surface area. Third, it's fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rauseo

Get it from Amazon for $8.

Reviews have been edited for length and/or clarity.