Black Reality

May 05, 2023

MUSHIYA Beauty is now the new name for Runway Curls

Nationwide — Mushiya Tshikuka, the founder and CEO of Runway Curls, the popular haircare brand that has been serving customers with quality natural hair wigs and extensions for years, has rebranded her company as MUSHIYA Beauty (MUSHIYA). The rebranding comes as a result of the brand's desire to expand its product line while remaining true to its core values of empowering women to embrace their natural hair textures throughout the US and across the African diaspora.

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"I am thrilled to announce the launch of MUSHIYA Beauty," said Mushiya. "Our new brand name not only reflects our continued commitment toward providing our customers with the best in natural hair wigs and extensions but it also reflects our full spectrum of new beauty products and accessories to further celebrate their natural beauty. From Atlanta, Ga. to the Republic of Congo, MUSHIYA aims to provide an arsenal of products that makes women of color feel unstoppable and unapologetically gorgeous in all things natural beauty."

Signature Collections of MUSHIYA Beauty include:

• The Baby Naps Wig Collection• Madame Kinky Wig Collection• Virgin Hair Wig & Bundles Collection• Blended Bundles Collection• MUSHIYA Press-On Nails Collection• MotherFanner Hand Fan Collection• MUSHIYA Cosmetics coming later in 2023

In addition to the expanded lines of hair and beauty products, MUSHIYA Beauty is home to The Mushiya Foundation, which aims to bring awareness to end menstrual trauma among women and girls living in the Republic of Congo through its NOIRE initiative. NOIRE consists of education, advocacy, and outreach to break down the social, cultural, and economic barriers that prevent women and girls from accessing menstrual health resources, and instead, empowers them to take control of their own reproductive health. A dollar from every purchase of MUSHIYA Beauty products will go toward producing and distributing FREE Noire sanitary pads to those women and girls in the Congo who lack this resource.

"NOIRE is my ultimate passion project," says Mushiya. "As a woman born in the Congo and raised by two Congolese parents, the menstrual trauma faced by women and girls there just breaks my heart. For this reason, NOIRE strives to create a world where every woman and girl can live with dignity, free from the shame, stigma, and trauma that so often accompanies menstruation. I look forward to teaming up with MUSHIYA Beauty customers, the Congolese community at large, and women's health and political advocates to put an end to this crisis."

To learn more about the beautiful world of MUSHIYA, please visit the company's website at MushiyaBeauty.com

For press inquiries, contact Tori Allen at 678-884-4008 ext.701 or [email protected]